–O. Adejo
Blaqbonez is no stranger to using funny skits and videos to promote himself and his brand. This time, the promotion for his latest single, “Back in Uni,” is no different. The song, produced by JAE5, sees the musician return to his educational roots at Obafemi Awolowo University, Ile-Ife, and captures his habit of breaking hearts from his days as a student to his current superstar status in Lekki.
The video, on the other hand, has captured everyone’s attention. Blaqbonez announced in a tweet that he would be directing the video on his own because TG Omori, who had directed some of his recent videos such as Bling and Commander, had raised his fee to $30,000.
As a result, Blaqbonez adopted the moniker BB Omori and took his fans on the journey from the video creation to the editing process. He dubbed it the greatest video in Nigerian history and declared that it would change the narrative and put him in the spotlight. All of this sounded like media hype because it didn’t prepare the fans for what was about to happen.
Back in Uni’s visuals pays homage to Afrobeats’ journey thus far in the year 2022, bringing some of its viral moments under one umbrella. From Asake on Fireboy’s ‘Bandana” to Burna Boy on the cover of Dazed Magazine. Wizkid’s “Bad to Me” cover art, Arya Starr’s ‘Rush” promo video, and Oxlade’s colours performance are also featured in the video. Comedian Carter Efe’s powdered look, the Ruger Vs Bnxn social media squabbles, and Portable’s struggle to write his God Abeg lyrics were all heavily covered.
The beauty of art is when an artist is able to push himself and create a piece that captures the hearts and minds of its audience. Blaqbonez has accomplished this successfully. The video is currently the top trending video on YouTube, with over 750,000 views in less than 24 hours.
You can see it down here
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